Lindsey Filipowicz

Atlanta Botanical Gardens

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Updating and re-branding a business is crucial for relevance and the relationship with clients. I re-branded the Atlanta Botanical Gardens. The logo is colorful and vibrant in relation to the nature of the grounds. The abstracted form allows the audience to interact with the company's identity and connect on a personal level. I kept the color scheme fun and playful, so younger generations would be more interested and involved.